This post contains affiliate links. As an Amazon Associate I earn from qualifying purchases Trix is a brand of breakfast cereal made by General Mills in Minneapolis, Minnesota, for the North American market and by Cereal Partners (using the Nestlé brand) elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground-corn pieces. By 1955,
This post contains affiliate links. As an Amazon Associate I earn from qualifying purchases
Trix is a brand of breakfast cereal made by General Mills in Minneapolis, Minnesota, for the North American market and by Cereal Partners (using the Nestlé brand) elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground-corn pieces. By 1955, just one year after Trix’s market debut, General Mills was experimenting with a rabbit puppet as a potential Trix mascot. However, it was Joe Harris, a copywriter and illustrator at the Dancer Fitzgerald Sample advertising agency, who created the trademark animated Trix rabbit, who debuted in a 1959 television commercial. Harris also wrote the iconic Trix tagline, “Silly rabbit! Trix are for kids”, which is still used in General Mills’ commercial campaigns.
This post contains affiliate links. As an Amazon Associate I earn from qualifying purchases
